Aelita, founder of the company, is a world-renowned recording star. Called by the press "chanteuse extraordinaire", "masterful artist", and "skillful entertainer", she began singing at the age of five while secretly listening to Ella Fitzgerald records on the other side of the Iron Curtain (in her native Latvia, then part of the USSR). She launched her professional singing career at the age of 12, performing Astrid Gilberto bossa nova tunes in small cafes. Her first big break came when legendary conductor Yuri Saulsky, head of "Vio Jazz66" (famous Moscow Big Band) invited Aelita to headline his 20-city concert tour. She was accompanied by a 19-piece orchestra and vocal group. In addition to voice, Aelita formally studied violin and piano, later graduating from New York City University.
Since then, Aelita has completed two world tours singing in 16 languages. Praised as the "Queen of Cabaret" and "international singing sensation", she has performed everywhere – from the opening ceremony of the Football World Cup in Seoul, South Korea to the Ritz in London and the Waldorf Astoria in New York, from Paris to Moscow, from Miami to Jerusalem, from the Taj Mahal in Atlantic City to the White House in Washington, DC… many of her performances have been standing room only and she has entertained dignitaries including Bill Clinton, Kofi Annan, Henry Kissinger and Aristotle Onassis, to name a few.
"Aelita is the only Latvian-born singer who has made a career in Big Band/Swing circles in Canada and the USA. Aelita has performed together with the biggest names in Jazz - with such incredibles as Sarah Vaughan, Stan Getz, Dizzy Gillespie, and Lionel Hampton."
Rigas Ritmi - Jazz Festival Review
Her first CD "Around the World in 60 Minutes" was released in 1999 and includes the most romantic songs of the 20th century sung in 12 languages (endorsed by Anthony Quinn). Her second CD "The Song Is You" is a collection of swing classics performed by Aelita and her 16-piece orchestra – for which she was awarded "Best Vocalist" at the Canadian Big Bands Showdown in 2000, 2001 & 2002.
Her latest CD "Swing Around the World" was recorded in New York in 2007 and marks a new beginning in Aelita's career – an association with one of the best big bands in the world: Sherrie Maricle & The DIVA Jazz Orchestra. The musical genius of Tommy Newsom's arrangements skillfully interweaves jazz classics with symphonic sound - masterfully performed by an all-female 15 piece orchestra and a string section. The repertoire includes jazz standards, Broadway hits and international favorites sung in English, French, Russian, Italian and Chinese.
"Aelita is a world-renowned talent of rare proportions in these days of instant celebrity where singer's one-hit careers come and go quicker than yesterday's news. Much of that staying power obviously comes from her true passion and "from the heart" approach to her musical career. After all, her repertoire includes a singing style that covers sixteen languages, while her vocal stylings have been compared to the formidable likes of Barbra Streisand and Edith Piaf."
The Tribune